Why Substack Newsletters Are So Profitable
We don't assign the same value to a TikTok video, a YouTube video, an online conference, a blog post, a letter, or an email. The format in which you deliver your marketing messages is important. I've been writing newsletters for 5 years, and what I can assure you is that it's the most effective online channel in terms of conversion and value creation. The reason is that email holds significance. Just as we place more importance on a paper letter than on an SMS, for example. And this is probably why administrations continue to send letters. Emails, like letters, have a higher perceived value. When you read your emails, your attention is more focused (proof: you are reading this). The level of attention given to a TikTok video is close to 0, while for an email, it's close to 100. This means more sales, greater customer loyalty, and the creation of a reading habit—a kind of daily appointment you give your audience in their email inbox. Among you, some people have opened nearly all the emails of my newsletters for the past 5 years... Today, I write 300 emails per year to over 138k readers on Substack (my clients, partners, and prospects) to provide advice and share marketing experiences.
Profile: substack.com/@pierremj Email marketing has allowed me to generate millions of euros in value for myself and my clients. And today, I'm unveiling everything I've learned in detail in the most comprehensive training ever created on email marketing: Newsletter Lab.
I've experimented a lot to understand email sales mechanics and discovered that what works is quite counterintuitive. Email selling doesn't work like traditional sales and requires understanding certain principles that are explained nowhere publicly on the internet. In this training program:
To learn more, check out the training presentation page and sign up quickly, as I limit it to 100 spots to ensure I can personally respond to all the clients who ask me questions. Note that this training is in French, but an English transcript is available. If you want a transcript in another language, let me know and it will be added. Join Newsletter Label today and discover the most effective secrets and strategies to create a profitable newsletter in less than 7 days.
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Sabtu, 22 Juni 2024
Why Substack Newsletters Are So Profitable
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