Red Gerard Scores His Own Chipotle BowlWhy non-endemic sponsorships are critical for pro snowboarders to actually make money
Red Gerard, the slopestyle gold medalist who famously overslept before winning at the 2018 Olympics, now has his signature order available as a digital menu item. Starting January 15, you can fuel up like Red through the app and website with The Red Gerard Bowl.
What’s in Red’s Go-To Order? The Red Gerard Bowl packs 48 grams of protein into a straightforward combination: chicken, extra white rice, tomatillo-red chili salsa, cheese, sour cream, and lettuce. It’s a simple, high-carb setup that makes sense for someone spending all day on the mountain. This partnership is part of “Team Chipotle 2026,” which also features U.S. hockey players Matthew Tkachuk, Brady Tkachuk, Hilary Knight, and Taylor Heise. Red’s the only snowboarder in the lineup, which tracks with his position as one of America’s most recognizable riders. Why Non-Endemic Sponsors Matter Here’s the reality: most snowboarders can’t make pro-level money from board companies, outerwear brands, and boot manufacturers alone. The industry doesn’t have the financial depth of stick-and-ball sports. To actually earn a living, riders need partnerships outside traditional snowboard sponsors. Red’s Chipotle deal represents a smarter direction than the energy drink route that’s dominated action sports for decades. While Monster and Red Bull have pumped serious cash into snowboarding, partnering with a fast-casual chain that actually serves real food feels more authentic. Chipotle is arguably the healthiest major fast-food option out there—fresh ingredients, no artificial additives, customizable nutrition. Plus, the food is legitimately good. Behind the Scenes The brand released an “Unwrapped” video series featuring Red and other Team Chipotle athletes discussing how they reached the top of their sports. You can watch Red’s episode here:  They’re also bringing back gold foil-wrapped burritos starting February 6 at all U.S. locations while supplies last—a nice touch for anyone looking to celebrate like they just landed a winning run. The Last Word Athlete partnerships with fast-casual chains aren’t new, but seeing a snowboarder get the same treatment as hockey players and tennis pros signals mainstream appeal. Red’s been a superfan for years, and this collaboration feels genuine to anyone who’s grabbed a burrito bowl on the way home from riding. If you want to try The Red Gerard Bowl, it’s available now exclusively through the app and Chipotle.com.
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Rabu, 21 Januari 2026
Red Gerard Scores His Own Chipotle Bowl
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